Fall 2021 Course
Engaging Millennials to Raise Big Money

Join us for this 8-week course where you get tools and tips to help you prospect, engage, solicit, and steward Millennial donors thoughtfully and effectively.

 Private Coaching Group Sessions

 

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Start date

September  17th

Duration

Date & Hours

Enrollment Fee

$275 USD 

Fridays
12pm ET -1:30pm ET

8 weeks,
4 sessions

About Program

Hey nonprofits, the Millennial generation is getting older and getting bolder, are you ready to engage them? 

 

Said to be the most socially conscious generation in history, Millennials are no longer in their teens and twenties. Many are skilled, up-and-coming professionals in their 30's with deeper pockets and vaster networks than you might think. Join Alyssa Wright, self-proclaimed Millennial and advisor to young philanthropists, as she takes you through four weeks of research, tips, and tactics to engage these new donors in your mission and vision. Don't wait: research shows that from Mega Givers to everyday donors, Millennials are active donors and ambassadors to causes they love. 

WHO IS ELIGIBLE:

 

This course is for anyone in a fundraising,  community outreach or marketing role at a nonprofit or social enterprise.

Program Outline 
Getting to Know the Millennial Generation

Who are Millennials exactly? What do they care about? Where can you find them? What motivates them to donate their time, talent, and treasure?~ Get to know the Millennial generation in this overview with Alyssa.

week 1
From Mega Givers to Resource Mobilizers: Understanding What Motivates Millennials to Get Involved in Mission Making

Set to inherit $42 trillion over the next few decades and the most willing generation to fundraise, it's important to begin engaging Millennials now. Dive deeper into the behaviors and motivations of Millennials from across a variety of socio-economic backgrounds.

week 2
Inspiring Millennials To Take Action

Take it to action this week as we craft work plans for engaging Millennials within your existing development strategies and trying out a new one or two. We will show you how to get this generation engaged in supporting your development needs, from hosting independent fundraisers, virtual events, and one-on-one fundraising.

week 3
Ensuring Effective Intergenerational Collaboration

This week, we talk about creating a diverse donor base, across generations, and bringing everyone together for meaningful conversation about volunteerism, philanthropy, and activism.

week 4

Strategic focus

  • Designing and executing a successful strategy to engage next generation donors, both current and prospective 

  • How to craft appeals that Millennials will actually give to 

  • Ways to engage the next generation in your social media and marketing strategies 

Culture focus
  • Establishing Strong Donor Relationships with Millennials and their families, friends, and colleagues 

  • Creating Shared Responsibility for Development within the board by enlisting Millennials as key allies in the process 

  • Creating social change while you fundraise for social change 

  • Ensuring effective intergenerational collaborations

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You will receive
  • A roadmap to raising $10,000 in new funding from next-generation donors 

  • A Tips sheet for onboarding and stewarding Millennial board members 

  • A list of twenty networks to engage in to find top Millennial prospects 

  • (2) 30-minute private coaching calls with Wright Consulting to discuss your specific organization’s questions and needs

Meet the Coach
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ALYSSA WRIGHT

An accomplished facilitator, consultant and coach Alyssa builds new revenue streams, shifts cultural perspectives and inspires people to believe that change is possible no matter what.

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Guest Speakers
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Dominique Calixte, MS

Dominique is a millennial and fundraising professional with “an interest in helping to activate millennials as change-makers through philanthropy and effective DEI (Diversity, Equity, and Inclusion) practice in the fundraising space. In my career, I have supported nonprofits in building revenue streams implementing systems, and inclusive fundraising practices. I now have an interest in activating millennials as change-makers through philanthropy, donor engagement strategies, and effective DEI practices in the fundraising space.

I am currently the Associate Director of Annual Giving and Special Events at the YW Boston. Outside of my work commitments, I am a board member for the Boston Chapter of Young Nonprofit Professionals Network, an advisory board member of the Massachusetts Chapter of Democrats for Education Reform, member of Resilient Sisterhood Project's Young Advisory Leadership Council, Women in Development Program committee member, and an Education & IDEA committee member for the AFP Massachusetts chapter. Simply put, I am deeply committed to the nonprofit sector.

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Jamie Hunt

Jamie Hunt helps changemakers transform themselves, their organizations, and the world--through coaching, mindful leadership, and organizational development. He has worked with clients such as: The Gates Foundation, Google, Greenpeace, Purpose, MIT Solve, and the Williams Ski Team. He is also a Trustee, and Chair of the International Development Committee, of the Roy A. Hunt Foundation. Curious? Learn more: www.jamiehunt.org.

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Julia Campbell

Named as a top thought leader by Forbes and BizTech Magazine, Julia wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her online courses and speaking engagements have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

She has provided keynote talks, workshops, and training to GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year. Based north of Boston, Julia has happy clients spanning the globe from Moscow to San Francisco.

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Alyssa taught at our annual Online Fundraising Academy for nonprofits and gave our partners great insights into strategies for donor retention. She helped demystify some of the key concepts around donor retention for an audience working with different donor demographics and in varying intense global contexts. Our nonprofit partners really enjoyed Alyssa's presentation and found it both engaging and full of practical takeaways. I would highly recommend working with Alyssa!

Catrin Cooper, Global Giving