Smart Nonprofits Use Summer to Prep Fundraising Campaigns

Does your nonprofit team often feel overwhelmed, constantly reacting to urgent demands? End of gala season, spring campaigns and fiscal year last minute demands. It's a shared reality! 

While U.S. charitable giving is projected to grow by 3.9% in 2025, many organizations still feel the squeeze of recent economic shifts, proving simply working harder isn't enough, working smarter is key.

But what if the key to next-level fundraising isn't another frantic push, but a strategic advantage available right now?

Enter SUMMER.

This isn't downtime; it's your critical runway to prepare, refine, and empower your team. Imagine launching into fall with calm confidence, a perfectly aligned strategy, and a team ready to thrive. 

This summer, let’s change your trajectory.

Why Summer Is Your Secret Weapon

Summer offers a precious gift: a slightly slower pace. The phones ring a little less, and the urgent deadlines aren't quite as relentless. This isn't a signal to coast; it's your golden opportunity to:

• Strategize Deeply: Take the time to map out your campaigns, set ambitious yet achievable goals, and consider every moving piece.

• Clarify & Align: Revisit your core message. Can everyone in your organization articulate your mission with passion and precision? Is everyone pulling in the same direction?

• Invest in Your Team: Empower them, train them, and build their confidence. Fall isn't the time to build capacity; it's the time to unleash it.

  
  

Think of summer as your "off-season training camp." Just like athletes prepare rigorously when they're not in the thick of competition, smart nonprofits use these months to sharpen their skills and strengthen their game.

4 Smart Moves to "Train Up" Now

Here are the critical "drills" you should be running this summer:

1. Reclaim Your Mission Message

   We are all burnt out and exhausted. This is by design, but now is the time to recharge your mission.Before you ask anyone for support, take a moment to remember how important your work is. Gather your team for a "mission check-in." Ask them: "What lights you up most about our impact? How does your role directly contribute to that vision?" This isn't about memorizing a script; it's about reclaiming the narrative.

   
   

2. Cultivate Fearless Fundraising

   Fundraising isn't just about "the ask." It's about building relationships. Remind your team that everyone has a role in development. Empower them to simply thank donors, host casual introductory coffees, or make strategic introductions. Did you know recurring donors are some of the most valuable supporters? Show your team how they can nurture these relationships, not just chase new ones.

   
   

3. Preview Your Fall Campaigns

   Now Don't surprise your internal champions with your big fall campaign message in September. Give your board members, key volunteers, and even major donors a sneak peek now. Schedule quick, informal check-ins. This builds muscle memory for them and ensures everyone feels invested and informed, not just handed a task list.

   
   

4. Craft Personal Game Plans

   This is where the magic happens. Have one-on-one conversations with each board member and key supporter. Don't just assign roles; ask: "How do you want to engage in our mission this fall?" Define specific, human-sized goals and roles. Maybe it's making two introduction calls, hosting a small gathering, or sharing your campaign on social media. And show up where they are… at the beach, hiking hills… make it easier for them.

The Payoff: A Fall That Actually Works

When you commit to this summer prep, the transformation is tangible. Imagine:

• Fewer Fires: More partners. When you take the time to build strong relationships with donors, they are more apt to show up when you need them. 

• Stronger Alignment: Everyone's rowing in the same direction, with a shared vision.

• True Teamwork: Your staff and board are a unified front, not isolated players.

• Boosted Confidence: Panic is replaced with a calm, strategic approach.
  

This isn't just about hitting targets; it's about creating a fundraising culture that is sustainable, joyful, and deeply impactful.

Make It Fun (This Isn’t Summer School)

"Training" doesn't have to mean dry lectures or endless PowerPoints. Keep it light, social, and, yes, include snacks!

Think outside the boardroom:

• A "mission clarity" donut breakfast

• A garden potluck where you brainstorm campaign ideas

• A frisbee meetup or beach walk where you discuss donor engagement strategies
  

The goal is to build connection and collective energy, not dread. Let's make sure they're enjoying their valuable work!

Don’t DIY This

Feeling overwhelmed by the idea of orchestrating this summer strategy? You don't have to go it alone. At Wright Collective, we specialize in building and leading a summer training strategy that's tailored to your organization, fostering collaboration, and setting you up for your most successful fall yet. And yes, we're pretty serious about good vibes and fresh snacks—just ask anyone who's joined one of our sessions, Alyssa's lobster rolls are legendary for a reason!

Ready to transform your fall fundraising from frantic to fantastic? Let's chat about how we can help you get started this summer.